Starbucks Promotion Video - Marketing Course Project

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This video was a project for my second-year marketing course in the Sauder School of Business.

The goal was to display and analyze Starbucks' current business environment and to expand its marketing mix in order to increase profitability and reach more potential consumers.

This video is in no way affiliated to Starbucks and has not been endorsed/sponsored by the company. The music in this video is royalty-free and does comply with current copyright laws.